There are many things that I loved about working with Kanika, too many to list actually – but what I appreciated most is that she takes time to thoroughly think through all possible scenarios for any project she’s involved with and by doing so is able to give you answers before you even realize you had a question!
Ginger Dixon
Head of Operations, Inspired
Kanika is the master of her craft and I have never experienced the speed of light in which she delivers such superb quality. If you are even thinking of using anyone else, I would urge you to reconsider… Over the last twenty years, I have contracted with hundreds of teams. Simply put, in terms of what she & her team do, it’s like she broke the four-minute mile first and everyone else is catching up.
Terry Robinson
Founder & Business Owner
The BedaBeda team was delightful to work with. Kanika has clearly had years of experience at a senior level and they were able to execute quickly, accurately, and creatively against three of our projects. Very grateful for the turnaround, we’re already seeing upside from their recommendations.
Nicholas Petros
Founder & Principal
Partners in Growth
We focus on being more than just a conversion optimization team, and instead an advisor and partner to help your company succeed how it deserves to.
(AKA: we think about how to help you while we shower, eat, and randomly before bed…)
Data allows you to make informed decisions, evaluate the most opportune paths forward, and efficiently prioritize efforts. For us, data is at the forefront of everything we do.
Value First
Using impactful language to leverage the reader's emotions and motivations at the right time is the key to action. We'll make sure your efforts focus on the key values and are likely to perform
Intuitive User Flow
We analyze your product to understand the types of decision a user needs to make. Then, we use custom flows to limit the number of user decisions and identify what information is most vital.