Case Studies

Copywriting, Customer Analysis, Funnel Audit

Hooked on Phonics.

Using our conversion-oriented approach, we created a new long-form landing page for Hooked on Phonics. Even while using non-optimized design, the new page produced a 24% decrease in cost of acquisition and 31% increase in purchase conversions.

(We also revamped the homepage of their main website!)

Copywriting, Ux updates, Customer Analysis, funnel audit

Inspired.

Through full funnel analysis, customer research, and continuous testing, we revamped Inspired’s entire acquisition funnel. Being a FinTech, a conversion required the capture of sensitive information like SSNs, birthdates, and location information. We increased volume by 1100% and reduced CAC down to 1/10th of industry standard within 2 months with no increase in budget.

Copywriting, Ux updates, Customer Analysis, funnel audit

Inspired.

Through full funnel analysis, customer research, and continuous testing, we revamped Inspired’s entire acquisition funnel. Being a FinTech, a conversion required the capture of sensitive information like SSNs, birthdates, and location information. We increased volume by 1100% and reduced CAC down to 1/10th of industry standard within 2 months with no increase in budget.

Copywriting, Customer Analysis, Funnel Audit

RallyPoint.

Focused on creating sustainable, low-cost growth, we took over the user-facing growth efforts for RallyPoint. Conducting a deep-dive of their analytics, drop-off points, and customer psychology, we took them from ~400k registered users to over 1.3M in about 12 months, with an average CAC under $1 and an average CPC of $0.05.

Copywriting, Ux updates, design

Spongebath.

Using our conversion-oriented approach, we revamped Spongebath’s eComm homepage (the primary page they sent traffic to). These updates contributed to a 3X increase in their return on ad spend.

Copywriting, Ux updates, design

Spongebath.

Using our conversion-oriented approach, we revamped Spongebath’s eComm homepage (the primary page they sent traffic to). These updates contributed to a 3X increase in their return on ad spend.