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Strategy

The 4 Commonly Misunderstood Conversion Marketing Terms You Should Learn

Among new digital marketers, the marketing conversion funnel can be a bit of a headache. On one hand, it’s the structural roadmap to driving conversions and retaining customers. Know it. Use it. Love it.  On the other, it’s so full of acronyms that it makes Forbes’ Jargon Madness bracket seem straightforward. Yes, over-abbreviation among conversion […]

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Advertising Landing Pages

How to Make the Ultimate Landing Page: Top Tips to Boost your Online Marketing Campaign

Whether you’re looking to reach a wider online audience and drive those sales, or you’re just starting out and testing the waters with a fresh new idea, there is no question that a dedicated landing page is something you need in your business toolkit. Consider it just as essential to your online marketing campaign as […]

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Advertising Strategy

Why You Should Use Counterarguments When Creating Copy That Converts

The best copywriters – the ones who really know how to make words not only pack a memorable punch, but actually convert – know that there are thousands of ways to craft your message. The most talented copywriters also realize that it’s more than a style, or a tone, or a set of words. And […]

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Advertising

Brand2Direct: Stacy’s Pita Chips

Recently, we came across an old folder we had saved of print, brand advertisements from random magazines. Being direct response marketers, we wondered how we may be able to use these today. So, we launched to make a fun little project out of it that we’re calling Brand2Direct. We’re taking these brand advertisements and attempting […]

Categories
Strategy

Do These 3 Things to Boost Your College Enrollment

For college enrollment, things have changed quickly over the last few months, let alone the past decade. Not only are communication methods constantly changing, but so are students’ goals and priorities. On top of that, there seems to be millions of new strategies and tactics to try out. Through all the noise, it can feel […]

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Advertising

Brand2Direct: International Delight

Recently, I came across an old folder I had saved of print, brand advertisements from random magazines. Being a direct response marketer, I wondered how we may be able to use these today. So, I decided to make a fun little project out of it that I’m calling Brand2Direct. We’re taking these brand advertisements and […]

Categories
Landing Pages

Why You Need a Long Form Landing Page: A Complete Breakdown

Most people have one of two opinions on long form landing pages: 1) they’re gimmicky or 2) they just aren’t “right” for my company. Although we can’t change the opinion of folks who think they’re gimmicky — despite the fact that opinion was probably formed due to a sales page they saw 10 years ago […]