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Strategy

Your DTC Brand’s Story & Process Could Be The Key to an Added 6 Figures of Revenue

After a whole lot of analyzing, we found something very interesting…

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Landing Pages Strategy

Why You Need A/B Testing for Ecommerce Success

Here’s a scary thought: as an ecommerce business, your entire bottom line can come down to some truly miniscule website variables. Did you know that, when page load time increases from just 1 second to 3 seconds, bounce rate increases by 32%?  (Via Google/SOASTA 2017) That’s a third of potential customers, gone in those extra […]

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Strategy

How To Increase AOV With 1 Counterintuitive Trick

Testing a hypothesis – even one that seems totally counterintuitive – often pays dividends in marketing campaigns. Luckily, testing hypotheses is the bread and butter of our marketing strategy. Which is how we discovered this rich little morsel of AOV marketing knowledge that may very well transform our M.O. for structuring product listings – while […]

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Landing Pages

7 Best Practices for ECommerce Landing Pages

Dedicated landing pages are emerging as an e-commerce superpower in a big way. And while we already know that control is what makes a landing page an outstanding tool for boosting your conversion rate, what you may not know is that there’s a fairly effective formula for securing that optimal level of control.  Knowing that […]

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Strategy

4 Expert CRO Hacks for SaaS Marketing

Growing a SaaS company can be a bit of a maze. And that’s not just because your growth marketing strategy might be focused on B2B, B2C, or both. It’s because, at core, SaaS companies are selling something more complicated than your average product.  Complicated products aimed at a more complex array of customers don’t tend […]

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Landing Pages Strategy

Don’t Let Your Next Campaign Flop: How to Leverage a Dedicated Landing Page

Want to seriously boost the conversion rate of your next campaign? Here’s where to start.

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Strategy

The 4 Commonly Misunderstood Conversion Marketing Terms You Should Learn

Among new digital marketers, the marketing conversion funnel can be a bit of a headache. On one hand, it’s the structural roadmap to driving conversions and retaining customers. Know it. Use it. Love it.  On the other, it’s so full of acronyms that it makes Forbes’ Jargon Madness bracket seem straightforward. Yes, over-abbreviation among conversion […]

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Advertising Landing Pages

How to Make the Ultimate Landing Page: Top Tips to Boost your Online Marketing Campaign

Whether you’re looking to reach a wider online audience and drive those sales, or you’re just starting out and testing the waters with a fresh new idea, there is no question that a dedicated landing page is something you need in your business toolkit. Consider it just as essential to your online marketing campaign as […]

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Advertising Strategy

Why You Should Use Counterarguments When Creating Copy That Converts

The best copywriters – the ones who really know how to make words not only pack a memorable punch, but actually convert – know that there are thousands of ways to craft your message. The most talented copywriters also realize that it’s more than a style, or a tone, or a set of words. And […]

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Advertising

Brand2Direct: Stacy’s Pita Chips

Recently, we came across an old folder we had saved of print, brand advertisements from random magazines. Being direct response marketers, we wondered how we may be able to use these today. So, we launched to make a fun little project out of it that we’re calling Brand2Direct. We’re taking these brand advertisements and attempting […]