Are you tired of throwing spaghetti at the wall and hoping something sticks? If you’ve found yourself wondering, “How the hell do I know what I should test next?!” — you’re not alone. Many businesses struggle with this crucial question, realizing that testing random ideas only leads to wasted resources and precious time. But don’t […]
Category: Conversion Rate Optimization
Despite sometimes seeing promising results from simple copywriting tests (aka: quick wins), it is essential to highlight that these will only work repeatedly when a strong strategy is applied behind it. This can feel daunting when copywriting can seem so straightforward & simple, but it’s essential to have a strong hypothesis behind every test. Here is a […]
Heat maps are a powerful tool to visualize data and understand user behavior. They can show you where users click, scroll, hover, or tap on your website or app. But how do you analyze heat maps and get insights from them? Here are some tips to help you get started. Define your goal. Before you […]