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Conversion Rate Optimization Strategy

Copywriting Strategy for A/B Testing

Despite sometimes seeing promising results from simple copywriting tests (aka: quick wins), it is essential to highlight that these will only work repeatedly when a strong strategy is applied behind it. This can feel daunting when copywriting can seem so straightforward & simple, but it’s essential to have a strong hypothesis behind every test. Here is a […]

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Conversion Rate Optimization Strategy

How to Analyze Heat Maps & Get CRO Insights in 2023

Heat maps are a powerful tool to visualize data and understand user behavior. They can show you where users click, scroll, hover, or tap on your website or app. But how do you analyze heat maps and get insights from them? Here are some tips to help you get started. Define your goal. Before you […]

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Landing Pages Strategy

Why You Need A/B Testing for Ecommerce Success

Here’s a scary thought: as an ecommerce business, your entire bottom line can come down to some truly miniscule website variables. Did you know that, when page load time increases from just 1 second to 3 seconds, bounce rate increases by 32%?  (Via Google/SOASTA 2017) That’s a third of potential customers, gone in those extra […]

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Strategy

4 Expert CRO Hacks for SaaS Marketing

Growing a SaaS company can be a bit of a maze. And that’s not just because your growth marketing strategy might be focused on B2B, B2C, or both. It’s because, at core, SaaS companies are selling something more complicated than your average product.  Complicated products aimed at a more complex array of customers don’t tend […]

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Landing Pages Strategy

Don’t Let Your Next Campaign Flop: How to Leverage a Dedicated Landing Page

Want to seriously boost the conversion rate of your next campaign? Here’s where to start.

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Strategy

The 4 Commonly Misunderstood Conversion Marketing Terms You Should Learn

Among new digital marketers, the marketing conversion funnel can be a bit of a headache. On one hand, it’s the structural roadmap to driving conversions and retaining customers. Know it. Use it. Love it.  On the other, it’s so full of acronyms that it makes Forbes’ Jargon Madness bracket seem straightforward. Yes, over-abbreviation among conversion […]

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Advertising Strategy

Why You Should Use Counterarguments When Creating Copy That Converts

The best copywriters – the ones who really know how to make words not only pack a memorable punch, but actually convert – know that there are thousands of ways to craft your message. The most talented copywriters also realize that it’s more than a style, or a tone, or a set of words. And […]