Despite having great promising results from copy tests (aka quick wins), it is essential to highlight that it will just work when a strong strategy is applied behind it. This can sound extremely awkward when thinking about how such a qualitative hypothesis could be transformed into a steady one. Therefore, here is a straightforward structure of steps […]
Heat maps are a powerful tool to visualize data and understand user behavior. They can show you where users click, scroll, hover, or tap on your website or app. But how do you analyze heat maps and get insights from them? Here are some tips to help you get started. Define your goal. Before you […]
Here’s a scary thought: as an ecommerce business, your entire bottom line can come down to some truly miniscule website variables. Did you know that, when page load time increases from just 1 second to 3 seconds, bounce rate increases by 32%? (Via Google/SOASTA 2017) That’s a third of potential customers, gone in those extra […]
Growing a SaaS company can be a bit of a maze. And that’s not just because your growth marketing strategy might be focused on B2B, B2C, or both. It’s because, at core, SaaS companies are selling something more complicated than your average product. Complicated products aimed at a more complex array of customers don’t tend […]
Want to seriously boost the conversion rate of your next campaign? Here’s where to start.
Among new digital marketers, the marketing conversion funnel can be a bit of a headache. On one hand, it’s the structural roadmap to driving conversions and retaining customers. Know it. Use it. Love it. On the other, it’s so full of acronyms that it makes Forbes’ Jargon Madness bracket seem straightforward. Yes, over-abbreviation among conversion […]
The best copywriters – the ones who really know how to make words not only pack a memorable punch, but actually convert – know that there are thousands of ways to craft your message. The most talented copywriters also realize that it’s more than a style, or a tone, or a set of words. And […]