Despite having great promising results from copy tests (aka quick wins), it is essential to highlight that it will just work when a strong strategy is applied behind it. This can sound extremely awkward when thinking about how such a qualitative hypothesis could be transformed into a steady one. Therefore, here is a straightforward structure of steps […]
Heat maps are a powerful tool to visualize data and understand user behavior. They can show you where users click, scroll, hover, or tap on your website or app. But how do you analyze heat maps and get insights from them? Here are some tips to help you get started. Define your goal. Before you […]
After a whole lot of analyzing, we found something very interesting…
Want to seriously boost the conversion rate of your next campaign? Here’s where to start.
The best copywriters – the ones who really know how to make words not only pack a memorable punch, but actually convert – know that there are thousands of ways to craft your message. The most talented copywriters also realize that it’s more than a style, or a tone, or a set of words. And […]