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Conversion Rate Optimization Strategy

Copywriting Strategy for A/B Testing

Despite sometimes seeing promising results from simple copywriting tests (aka: quick wins), it is essential to highlight that these will only work repeatedly when a strong strategy is applied behind it. This can feel daunting when copywriting can seem so straightforward & simple, but it’s essential to have a strong hypothesis behind every test. Here is a […]

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Conversion Rate Optimization Strategy

How to Analyze Heat Maps & Get CRO Insights in 2023

Heat maps are a powerful tool to visualize data and understand user behavior. They can show you where users click, scroll, hover, or tap on your website or app. But how do you analyze heat maps and get insights from them? Here are some tips to help you get started. Define your goal. Before you […]

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Strategy

Your DTC Brand’s Story & Process Could Be The Key to an Added 6 Figures of Revenue

After a whole lot of analyzing, we found something very interesting…

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Landing Pages Strategy

Don’t Let Your Next Campaign Flop: How to Leverage a Dedicated Landing Page

Want to seriously boost the conversion rate of your next campaign? Here’s where to start.

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Advertising Strategy

Why You Should Use Counterarguments When Creating Copy That Converts

The best copywriters – the ones who really know how to make words not only pack a memorable punch, but actually convert – know that there are thousands of ways to craft your message. The most talented copywriters also realize that it’s more than a style, or a tone, or a set of words. And […]