Tag: digital marketing

Categories
Strategy

4 Expert CRO Hacks for SaaS Marketing

Top CRO tips for Saas marketing that close sales

Growing a SaaS company can be a bit of a maze. And that’s not just because your growth marketing strategy might be focused on B2B, B2C, or both. It’s because, at core, SaaS companies are selling something more complicated than your average product.  Complicated products aimed at a more complex array of customers don’t tend […]

Categories
Strategy

The 4 Commonly Misunderstood Conversion Marketing Terms You Should Learn

conversion-marketing-jargon-to-know

Among new digital marketers, the marketing conversion funnel can be a bit of a headache. On one hand, it’s the structural roadmap to driving conversions and retaining customers. Know it. Use it. Love it.  On the other, it’s so full of acronyms that it makes Forbes’ Jargon Madness bracket seem straightforward. Yes, over-abbreviation among conversion […]