Categories
Landing Pages Strategy

Why You Need A/B Testing for Ecommerce Success

Here’s a scary thought: as an ecommerce business, your entire bottom line can come down to some truly miniscule website variables. Did you know that, when page load time increases from just 1 second to 3 seconds, bounce rate increases by 32%?  (Via Google/SOASTA 2017) That’s a third of potential customers, gone in those extra […]

Categories
Strategy

4 Expert CRO Hacks for SaaS Marketing

Growing a SaaS company can be a bit of a maze. And that’s not just because your growth marketing strategy might be focused on B2B, B2C, or both. It’s because, at core, SaaS companies are selling something more complicated than your average product.  Complicated products aimed at a more complex array of customers don’t tend […]

Categories
Landing Pages Strategy

Don’t Let Your Next Campaign Flop: How to Leverage a Dedicated Landing Page

Want to seriously boost the conversion rate of your next campaign? Here’s where to start.

Categories
Strategy

The 4 Commonly Misunderstood Conversion Marketing Terms You Should Learn

Among new digital marketers, the marketing conversion funnel can be a bit of a headache. On one hand, it’s the structural roadmap to driving conversions and retaining customers. Know it. Use it. Love it.  On the other, it’s so full of acronyms that it makes Forbes’ Jargon Madness bracket seem straightforward. Yes, over-abbreviation among conversion […]