Landing Pages Strategy

Why You Need A/B Testing for Ecommerce Success

Here’s a scary thought: as an ecommerce business, your entire bottom line can come down to some truly miniscule website variables. Did you know that, when page load time increases from just 1 second to 3 seconds, bounce rate increases by 32%?  (Via Google/SOASTA 2017) That’s a third of potential customers, gone in those extra […]


How To Increase AOV With 1 Counterintuitive Trick

Testing a hypothesis – even one that seems totally counterintuitive – often pays dividends in marketing campaigns. Luckily, testing hypotheses is the bread and butter of our marketing strategy. Which is how we discovered this rich little morsel of AOV marketing knowledge that may very well transform our M.O. for structuring product listings – while […]