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Landing Pages Strategy

Why You Need A/B Testing for Ecommerce Success

Here’s a scary thought: as an ecommerce business, your entire bottom line can come down to some truly miniscule website variables. Did you know that, when page load time increases from just 1 second to 3 seconds, bounce rate increases by 32%?  (Via Google/SOASTA 2017) That’s a third of potential customers, gone in those extra […]

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Landing Pages

7 Best Practices for ECommerce Landing Pages

Dedicated landing pages are emerging as an e-commerce superpower in a big way. And while we already know that control is what makes a landing page an outstanding tool for boosting your conversion rate, what you may not know is that there’s a fairly effective formula for securing that optimal level of control.  Knowing that […]

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Landing Pages Strategy

Don’t Let Your Next Campaign Flop: How to Leverage a Dedicated Landing Page

Want to seriously boost the conversion rate of your next campaign? Here’s where to start.

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Advertising Landing Pages

How to Make the Ultimate Landing Page: Top Tips to Boost your Online Marketing Campaign

Whether you’re looking to reach a wider online audience and drive those sales, or you’re just starting out and testing the waters with a fresh new idea, there is no question that a dedicated landing page is something you need in your business toolkit. Consider it just as essential to your online marketing campaign as […]

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Landing Pages

Why You Need a Long Form Landing Page: A Complete Breakdown

Most people have one of two opinions on long form landing pages: 1) they’re gimmicky or 2) they just aren’t “right” for my company. Although we can’t change the opinion of folks who think they’re gimmicky — despite the fact that opinion was probably formed due to a sales page they saw 10 years ago […]