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Advertising Landing Pages

How to Make the Ultimate Landing Page: Top Tips to Boost your Online Marketing Campaign

Whether you’re looking to reach a wider online audience and drive those sales, or you’re just starting out and testing the waters with a fresh new idea, there is no question that a dedicated landing page is something you need in your business toolkit. Consider it just as essential to your online marketing campaign as […]

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Advertising Strategy

Why You Should Use Counterarguments When Creating Copy That Converts

The best copywriters – the ones who really know how to make words not only pack a memorable punch, but actually convert – know that there are thousands of ways to craft your message. The most talented copywriters also realize that it’s more than a style, or a tone, or a set of words. And […]

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Advertising

Brand2Direct: Stacy’s Pita Chips

Recently, we came across an old folder we had saved of print, brand advertisements from random magazines. Being direct response marketers, we wondered how we may be able to use these today. So, we launched to make a fun little project out of it that we’re calling Brand2Direct. We’re taking these brand advertisements and attempting […]

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Advertising

Brand2Direct: International Delight

Recently, I came across an old folder I had saved of print, brand advertisements from random magazines. Being a direct response marketer, I wondered how we may be able to use these today. So, I decided to make a fun little project out of it that I’m calling Brand2Direct. We’re taking these brand advertisements and […]