Among new digital marketers, the marketing conversion funnel can be a bit of a headache. On one hand, it’s the structural roadmap to driving conversions and retaining customers. Know it. Use it. Love it. On the other, it’s so full of acronyms that it makes Forbes’ Jargon Madness bracket seem straightforward. Yes, over-abbreviation among conversion […]
Tag: direct response
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Brand2Direct: Stacy’s Pita Chips
Recently, we came across an old folder we had saved of print, brand advertisements from random magazines. Being direct response marketers, we wondered how we may be able to use these today. So, we launched to make a fun little project out of it that we’re calling Brand2Direct. We’re taking these brand advertisements and attempting […]
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Brand2Direct: International Delight
Recently, I came across an old folder I had saved of print, brand advertisements from random magazines. Being a direct response marketer, I wondered how we may be able to use these today. So, I decided to make a fun little project out of it that I’m calling Brand2Direct. We’re taking these brand advertisements and […]