The best copywriters – the ones who really know how to make words not only pack a memorable punch, but actually convert – know that there are thousands of ways to craft your message. The most talented copywriters also realize that it’s more than a style, or a tone, or a set of words. And […]
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Brand2Direct: Stacy’s Pita Chips
Recently, we came across an old folder we had saved of print, brand advertisements from random magazines. Being direct response marketers, we wondered how we may be able to use these today. So, we launched to make a fun little project out of it that we’re calling Brand2Direct. We’re taking these brand advertisements and attempting […]
For college enrollment, things have changed quickly over the last few months, let alone the past decade. Not only are communication methods constantly changing, but so are students’ goals and priorities. On top of that, there seems to be millions of new strategies and tactics to try out. Through all the noise, it can feel […]
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Brand2Direct: International Delight
Recently, I came across an old folder I had saved of print, brand advertisements from random magazines. Being a direct response marketer, I wondered how we may be able to use these today. So, I decided to make a fun little project out of it that I’m calling Brand2Direct. We’re taking these brand advertisements and […]
Most people have one of two opinions on long form landing pages: 1) they’re gimmicky or 2) they just aren’t “right” for my company. Although we can’t change the opinion of folks who think they’re gimmicky — despite the fact that opinion was probably formed due to a sales page they saw 10 years ago […]