Despite sometimes seeing promising results from simple copywriting tests (aka: quick wins), it is essential to highlight that these will only work repeatedly when a strong strategy is applied behind it. This can feel daunting when copywriting can seem so straightforward & simple, but it’s essential to have a strong hypothesis behind every test. Here is a […]
Tag: Testing
Heat maps are a powerful tool to visualize data and understand user behavior. They can show you where users click, scroll, hover, or tap on your website or app. But how do you analyze heat maps and get insights from them? Here are some tips to help you get started. Define your goal. Before you […]
After a whole lot of analyzing, we found something very interesting…
Here’s a scary thought: as an ecommerce business, your entire bottom line can come down to some truly miniscule website variables. Did you know that, when page load time increases from just 1 second to 3 seconds, bounce rate increases by 32%? (Via Google/SOASTA 2017) That’s a third of potential customers, gone in those extra […]
Testing a hypothesis – even one that seems totally counterintuitive – often pays dividends in marketing campaigns. Luckily, testing hypotheses is the bread and butter of our marketing strategy. Which is how we discovered this rich little morsel of AOV marketing knowledge that may very well transform our M.O. for structuring product listings – while […]