Despite sometimes seeing promising results from simple copywriting tests (aka: quick wins), it is essential to highlight that these will only work repeatedly when a strong strategy is applied behind it. This can feel daunting when copywriting can seem so straightforward & simple, but it’s essential to have a strong hypothesis behind every test. Here is a […]
Tag: strategy
Heat maps are a powerful tool to visualize data and understand user behavior. They can show you where users click, scroll, hover, or tap on your website or app. But how do you analyze heat maps and get insights from them? Here are some tips to help you get started. Define your goal. Before you […]
After a whole lot of analyzing, we found something very interesting…
Here’s a scary thought: as an ecommerce business, your entire bottom line can come down to some truly miniscule website variables. Did you know that, when page load time increases from just 1 second to 3 seconds, bounce rate increases by 32%? (Via Google/SOASTA 2017) That’s a third of potential customers, gone in those extra […]
Dedicated landing pages are emerging as an e-commerce superpower in a big way. And while we already know that control is what makes a landing page an outstanding tool for boosting your conversion rate, what you may not know is that there’s a fairly effective formula for securing that optimal level of control. Knowing that […]
Among new digital marketers, the marketing conversion funnel can be a bit of a headache. On one hand, it’s the structural roadmap to driving conversions and retaining customers. Know it. Use it. Love it. On the other, it’s so full of acronyms that it makes Forbes’ Jargon Madness bracket seem straightforward. Yes, over-abbreviation among conversion […]
The best copywriters – the ones who really know how to make words not only pack a memorable punch, but actually convert – know that there are thousands of ways to craft your message. The most talented copywriters also realize that it’s more than a style, or a tone, or a set of words. And […]
For college enrollment, things have changed quickly over the last few months, let alone the past decade. Not only are communication methods constantly changing, but so are students’ goals and priorities. On top of that, there seems to be millions of new strategies and tactics to try out. Through all the noise, it can feel […]